Home to iconic teams and revered athletes, the NFL commands the attention of 52% of sports fans in the United States, surpassing all other sporting leagues in the country (Statista, 2022).

While firmly established in the American sports market, the NFL now sets its sights on the global stage, driven by the surging interest in American Football among young consumers. Evidencing its global appeal, Super Bowl LVII in 2023 attracted a staggering viewership of over 256 million worldwide.